Enquiro Research

Research plays a key role in understanding how people use search engines, navigate websites and engage with advertising. It allows us to glimpse inside the mind of the customer at the time they're interacting online, enabling us to improve the website user experience.

As a leading search marketing services provider, Enquiro has also built a reputation for conducting and publishing ground-breaking research. That research gets wrapped up into the webinars, white papers and articles we produce.

The Enquiro team takes great pride in the fact that so many marketers have found value in our published content. We are inquisitive individuals by nature, but conducting research is also part of what we do to remain at the forefront of understanding search, for us and for our clients. Thank you to our research partners and you – our audience – for providing the inspiration.

To compliment our suite of search marketing packages, we are also able to provide our clients with the following research services:

Eye Tracking Research: Using state-of-the-art Tobii T60 eye tracking stations, we can gain a tremendous amount of understanding about where your target customer looks, what catches their attention and how they interact with any online property. We can either custom design a study exclusively for you or include you in a joint panel study, giving you quick and cost-effective insight into specific usability questions you might have. Work with the same team that has helped define what the user experience on search engines looks like and has provided major insight into search behavior for the usability teams at Google, Yahoo, Microsoft and Ask.

Usability Testing: Usability testing can determine exactly what needs to be modified on your website to deliver a more satisfactory user experience. Discover the preferred path that your prospects want to take and uncover the obstacles that lie in their way. Dollar for dollar, this is often the most effective research investment you can make. Usability testing can pay huge returns in improve conversion rates and improved lead generation.

Online Surveys: Using proprietary tools coupled with the industry-standard Data Collection software suite from SPSS, we can not only perform traditional online surveys, but also present controlled online interaction scenarios and capture the results or real-time interactions with search engines and websites. This combination provides a level of insight into you online presence unavailable with any online survey service.