Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro sought to answer the following questions with an eye tracking study using Chinese students:
- Is search interaction unique to different cultures, languages, alphabets and reading patterns?.
- Which search engine do Chinese searchers prefer?
- Do Chinese searchers view organic and sponsored listings in the same way that North American searchers do?
Do free MP3 downloads, affinity to a Chinese search engine and the 2002 hijacking and redirection, by the Chinese government, of the Google.cn domain, secure Baidu’s place as the most effective search engine in China?
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