Search as a Strategic Planning Tool
Gord Hotchkiss, Enquiro and James Lamberti, comScore
In this webcast, we discuss how marketers us search in the strategic planning phase - from creating a demographic profile of their ideal customer, to sizing the opportunities in the market.
Presented by Search Marketing Now and sponsored by comScore.
Now available on demand -->
B2B Expert Series
- Coaxing the Conversion
- Quality from Sponsored Search
- Measuring Success
- Coaxing the Conversion Part II
Four 60 minute webinars on business-to-business marketing now available on demand -->
How to Influence Buyers Throughout the Purchase Process
Using Search to Understand Your Sales Cycle
15-minute Webinar Highlight
Search: 2010 Webinar
On December 11, 2007, some of the leading figures in search marketing and user experience met for a one-of-a-kind interactive event. There, with a hand-picked 
audience of industry leaders, we listened to the group of individuals who have literally defined the search experience as we know it and who will likely play a role in its future.
Marketing to a B2B Technical Buyer
In this webinar, “Marketing to a B2B Technical Buyer,” Enquiro CEO, Gord Hotchkiss, and Kellysearch.com marketing development manager, Phil Manning, take the guess work out of reaching and engaging with technical purchasers.
Presented by Kellysearch and Enquiro Research
Available now on demand:
Presentation Slides
Listen to the Webinar
Enquiro on its B2B Survey
Enquiro recently released its 2007 B2B Survey, detailing how B2B search behavior is influenced by the the role of the buyer and the phase of the buying cycle. In this 45-minute recorded webinar, Enquiro CEO Gord Hotchkiss and ZoomInfo COO Bryan Burdick dig into the survey's results and discuss how the B2B search marketing landscape is changing.
What Are B2B Purchasers Looking For?
MarketingSherpa and Enquiro present teleseminar on B2B Marketing.