By combining our in-depth understanding of
online interactions with leading edge eye
tracking, you will gain a much deeper
understanding into where your target customer
looks, what catches their attention and how they
interact with your website or a competitor’s
website.
Eye tracking takes usability studies to a
higher level. It’s more than just following
clicks and sequence of pages visited. Here
are some business questions we can answer with
eye tracking.
How do customers use my site? What areas of the
page are customers focusing on and what content
engages their attention? What areas of the page
attract the most attention and thus should be
utilized for calls-to-action and important
messaging? Is our site easy to use? Can
customers find what they want or are they
confused as they follow a path through your
website? How much use and attention are my
search bar, navigation options, drop down boxes,
and other functions getting? Which features of
my website are effective and give my customers
the best user experience? How are they being
used?
Are my landing pages effectively driving my
business? Do landing pages focus the attention
of customers and encourage the desired action?
Where should my calls-to-action be placed
on the page for maximum conversion?I want to
test new design ideas for some of my
important pages (homepage, landing pages, etc.)
Will the new page design perform better than the
old version? What layout of a page is working
and not working? Are customers seeing your
calls-to-action, important information or
advertising?
I need to sell more premium advertising
or listings on my website – to tell a compelling
sales story to advertisers. Do premium positions
attract more attention and action than secondary
positions? What are the premium positions? What
is the most important real estate of the page in
your customer’s mind?
These, and many other questions, can be answered
through Enquiro’s eye tracking and research
services. Contact us
today for more information
Why work with Enquiro?
We have conducted eye tracking, usability
testing and online surveys for some of the best
known online destinations. Our landmark eye
tracking whitepaper defined the “golden
triangle” and has provided major insight into
search behavior for the usability teams at
Google, Yahoo, Microsoft and Ask. |