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What can I test with eye tracking? Here
are some examples of what eye tracking studies
can test.
- What types of content do customers find
engaging? Are they missing any important
calls to action?
- Test new design ideas - Eye Tracking is
an excellent way to do a live A/B comparison
using different layouts and conversion
triggers.
- Test Premium/Affiliate Advertising -
Help find the most important real estate on
the page as well as discover how much
attention visitors are giving to the ads
- Discover which features on your site are
not being used. This includes things like
Navigation, Forms, Conversion Triggers,
Links etc...
- Enhance Site Experience - Help visitors
find the content they are looking for and
determine if they are confused by the
navigation on your website.
How are participants recruited?
To run an effective eye tracking study,
between 60 and 100 subjects are required.
Besides our already extensive database of
participants, we also have the means to recruit
groups which meet your specific target audience
requirements (see our customized studies). All
participants are paid for their time.
What does eye tracking cost?
Once a client contacts us, we begin a process of
evaluating their testing needs and putting
together the optimal package for them. As a
rough guideline, the basic eye tracking study
costs between $10,000 and $12,000. Enquiro
provides:
- Diagnosis
- Design Study
- Recruit Panelists
- Conduct Study
- Analyze Data
- Create Report
- Present and Consult on Results
- Give Specific Recommendations
For an additional cost, we can also provide:
- Test of a competitor’s web site
- On-site presentation of the findings to
your team
What does Enquiro need from me as the
client?
- Time allocated to discuss study design,
task scenarios, and objectives for each task
- Html mock-ups of beta (test) pages if
necessary.
- No changes to website during the study
duration (stable site).
- Time allocated to discuss data analysis
(preliminary review of data).
- Time allocated to discuss summary report
and recommendations via a conference call
Where can I find whitepapers on eye
tracking?
See our most recent eye tracking publication:
Enquiro Eye Tracking Report II: Google, MSN and
Yahoo! Compared
plus other whitepapers including our B2B Survey
2007
download whitepapers
How quickly can Enquiro set up and run an eye
tracking study?
Enquiro runs eye tracking sessions on a monthly
basis. Participants from different buyer
segments, e.g. B2B or B2C are recruited and
brought into our lab to test our clients’
websites. Here are the average times required
for the different steps in setting up,
conducting, and reporting on a study:
- Study and task design, including
building and testing: 10 business days
- Recruitment of sample (often occurring
while tasks being finalized) : 1 week
- Conduct study and collect data: 1 week
(depending on number of participants)
- Analysis and report writing: 15 business
days after completion of data collection
Do you have examples of eye tracking
images and videos?
See Enquiro
eye tracking examples.... |