As an online publisher, are you getting the most out of the advertising space that you sell? Are you able to demonstrate advertising ROI beyond simple click and impression data? Can you communicate the effects on purchasing intent to your key advertisers? To potential advertisers? How do you look in comparison to direct competitors?

Enquiro Research's Ad Effectiveness Solution is designed for online publishers that want to measure and improve the effectiveness of online ads.

Using various methodologies, Enquiro Research uses the following approach to help you maximize the potential of your ad placements and media options. What's more, we create the collateral you need in order to tell your story to current advertisers and prospects alike.

Find the baseline of your target market's interaction with each of your specific content layouts

Create mock-ups that maximize a website's potential.

• Needs analysis and usability test design
• Design of alternative mock-ups
• Recruitment of test subjects and conducting of tests
• Analysis of the results and on-line presentation to your team
• Answers to your questions such as where to best place advertising, what that space should be worth, and how to tell that sales story to advertisers

Testing Methodologies include eye tracking and qualitative and quantitative surveys .

Remote surveys, focus group testing, pre- and post test interviews, web analytics and marketing research are also available.