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|  Are you redesigning your internal search page?
Do you want more site visitors to use your internal search and for them to find what they're looking for with greater satisfaction?
How do you deliver a better on-site search experience?
Are your customers finding the content they're looking for?
What is the best placement for sponsored search results?
How will graphics and page layout affect user behavior? |
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| Internal Search Usability Strategy Through a usability audit and design strategy, Enquiro Research can streamline internal search redesign by delivering the best possible user experience.
People expect a high degree of relevance and immediacy in a satisfactory Search experience.
According to eMarketer, average website bounce rates are anywhere from 36-75 % depending on the industry.
According to the Neilson/Norman Group one of the top 5 reasons people abandon websites is because they can't find the content they are looking for, even though they know it is somewhere on the website.
Navigation and internal search issues are leading reasons for high abandonment rates, low page views, and falling loyalty rates. |
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| Approach
You've made your design choices, now you are throwing them in front of your audience. Do they like it? Did you make the right choices? Did you solve the problem or just put a new skin on it?
If you didn't solve it, you're going to go through the cycle again and again.
Whether we use eye tracking, proprietary remote survey tools, deeper research methodologies, or any combination hereof – we test your best alternatives and find the ideal solution (integrating what works best from all your alternatives). We reduce your time and financial investment in your design cycle. |
| You are investigating bounce rates, abandonments and navigation problems.
You are trying to identify the cause of your navigation problems.
Overall online activity isn't what you expect or hope for.
If you suspect that your problems are tied to a poor internal search experience. We will evaluate your current process and design, integrate best practices based on our industry leading understanding of Search behavior, and then test it all on real people to make sure you are on the right track in future designing. We put you on the right track in your redesign before you even start. |
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| You've identified your problem as being tied to users not finding what they are looking for on your website. You know the content is there – you are just trying to figure out how to get your users from A to B in the way they want to get there.
We will help you identify what your audience is really looking for in a navigation and internal search experience. We help you identify how your audience wants the content presented while still meeting your unique business objectives. We make sure your design variations are built to succeed. |
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You are building design mock-ups based on the information you have and some local brainstorming.
You are spending time, money, and resources trying to build the right solution.
We will work with you to build the best possible alternatives to test based on our industry leading knowledge of Search behavior. We find the best solution, not the best alternative. |
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What You Get
• Needs analysis and usability test design
• Design of alternative mock-ups
• Recruitment of test subjects and conducting of tests
• Analysis of the results and on-line presentation to your team
• Practical and effective design & usability recommendations which can be easily implemented
Testing methodologies include: eye tracking, qualitative & quantitative surveys,
focus groups, pre and post test interviews, web analytics and marketing research.
Time Frame
8 weeks turnaround
Pricing
Starting at $15k
Why Enquiro Research?
• All the major search engines, as well as several vertical search engines, are our usability clients
• Our passion lies with understanding search interaction. We've literally written the book on how people use search engines through our landmark whitepapers on Google, Yahoo and MSN
• We also know search marketing . Over the past 9 years, we've managed literally hundreds of search marketing campaigns including ones for Fortune 500, B2B, e-commerce, lead-gen., and online publishers.
Where to Start
Let us walk you through a needs analysis. Contact us today:
Further Reading
Whitepapers
• Enquiro Eye Tracking Report II: Google, MSN and Yahoo! Compared
• Search Engine Results 2010: Universal Search and Personalization of Search Results
• Barriers on a SERP
www.enquiroresearch.com/whitepapers
Webinar
Search 2010: Personalization of Search
Articles
http://ask.enquiro.com |
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