How to Influence Buyers Throughout the Purchase Process

Using Search to Understand Your Sales Cycle
As part of Omniture's 'Marketing Experts on Demand' Series.
15-minute Webinar Highlight

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Gord Hotchkiss President and CEO	Wes Funk Online Marketing Director

Have you ever wanted to be more relevant to your B2B audience, but didn't know their role as a buyer and where they are in the buying cycle? Gord Hotchkiss of Enquiro and Wes Funk of Omniture talk about keys to give searchers what they really want. They discuss:

• Media consumption throughout the phases of the sales cycle
• Discovering and leveraging the roles and objectives of B2B searchers
• What is "Satisficing"?
• Visual scanning patterns on the home page

For further information on this topic, also download these free resources:

Contact Enquiro today for your B2B Search Marketing Solution.
sales@enquiro.com
1.800.277.9997