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The results of the survey provided an interesting
glimpse into search engine usage patterns. Many of
the findings complement what was discovered in the
focus group research and published in the white
paper “Inside
the Mind of the Searcher”. We strongly recommend
reading that paper before this one, as it is
referenced often. A total of 425 participants
responded to the survey. Generally, we found high
levels of satisfaction and loyalty amongst most
users, especially among users of Google. Google
dominated as the favorite engine, with over 70% of
participants indicating that it was their favorite
engine.
However, when we looked at the way people used
engines, it’s clear that despite their widespread
usage, we’re still learning much about search
engines and their potential. Most search queries are
very simple and generic in nature. Few people take
advantage of extended Boolean search capabilities or
other advanced search features.
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