“New Research: What Are B2B Purchasers Looking For?”
Was originally held:
Wednesday, September 12, 2007Download the
Audio Presentation
HERE
Download the PDF Presentation
HERE |
Presented by:
Stefan Tornquist, Research Director,
MarketingSherpa
and
Gord Hotchkiss, President & CEO,
Enquiro
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Stefan
Tornquist |
Gord
Hotchkiss |
Business-to-business transactions represent
the most complicated and convoluted purchase
decisions anywhere. Not only are these typically
complex long cycle purchases that require
significant research, but they also involve a
number of people in each organization playing
different roles. New research focuses on what
three types of business-to-business buyers are
looking for: the user buyer, technical buyer and
the all-important economic buyer.
Join us for this exclusive teleseminar where
we'll share findings from
Enquiro’s B2B Survey
2007, the new edition of
MarketingSherpa’s
Business Technology Benchmark Guide, and
exclusive B2B eye tracking research conducted
jointly by Enquiro and MarketingSherpa. The
emphasis will be on the actionable takeaways
backed up by solid research findings.
- Who makes B2B purchasing decisions?
- How do they evaluate potential
products and services?
- How do decision makers interact with
online lead gen. forms? (a look at eye
tracking data)
Please join us for this must-see presentation
with tips you’ll be able to use right away.
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